Adobe Acquires Indian AI Marketing Startup Rilo and Team

2 Sept 2026, 8:36 pm · 10d ago · 1 min read · Entrackr

Stage

Acquisition

Adobe has acquired Indian marketing intelligence startup Rilo in an acquihire and intellectual property licensing transaction. Co-founded in 2025 by Georgi Boby and Dhruv Jaglan, Rilo built AI-powered automation workflows for go-to-market teams covering competitor analysis, content repurposing, and sales call intelligence. The six-member startup had previously raised $1 million from Peak XV Partners, DeVC, and Day Zero Ventures at a $10 million valuation. Following the deal, Rilo's platform will shut down for existing users as its team and core technology integrate into Adobe's enterprise marketing suite.