Adobe Acquires Indian AI Startup Rilo to Expand Agentic Capabilities

3 Sept 2026, 5:42 am · 9d ago · 1 min read · bwmarketingworld.com

Stage

Acquisition

Software giant Adobe has acquired Indian AI automation startup Rilo to expand its agentic marketing capabilities. Founded in September 2025 by IIT Bombay alumni Dhruv Jaglan and Georgi Boby, Rilo allows users to build autonomous AI workflows using natural language across multiple tools. The platform expanded into an AI employees suite for go-to-market teams, surpassing 10,000 users. Rilo previously secured funding from Peak XV Partners, Z47/DeVC, and Day Zero Ventures at a $10 million valuation. The acquisition will help Adobe integrate autonomous agentic capabilities directly into its enterprise marketing product ecosystem.