Adobe Acquires Indian Market Intelligence Startup Rilo

2 Sept 2026, 7:33 pm · 10d ago · 1 min read · TechCrunch AI

Stage

Acquisition

Lead

Adobe

Adobe has acquired Indian market intelligence startup Rilo, marking the global software giant's second buyout of an Indian tech startup. The acquisition follows Adobe's 2023 purchase of video generation AI platform Rephrase.ai, underscoring its continuous appetite for engineering and product talent from India's startup ecosystem. While financial terms of the deal were not disclosed, integrating Rilo's market intelligence capabilities is expected to bolster Adobe's enterprise data, insights, and marketing software stack. The deal highlights increasing cross-border M&A interest from big tech companies targeting specialized, high-growth Indian software and data intelligence platforms.