Agritech Startup Fragaria In Talks To Raise ₹40 Crore From Blume

21 Aug 2026, 2:12 pm · 22d ago · 1 min read · Inc42

Chennai-based agritech startup Fragaria Fruits is in advanced discussions to raise ₹40 crore ($4.2 million) in a funding round led by Blume Ventures. Existing backers WEH Ventures and Rainmatter are also expected to participate. The proposed capital infusion could value the indoor farming venture at ₹160 crore. Founded in 2024 by Harish Varadharajan, Timothy Chad Van Niekerk, and Damian López-Salazar, Fragaria uses indoor vertical farming systems to produce European strawberries under the brand Oh! Fruits. The startup previously raised $2 million in seed funding and has been expanding its operations into Bengaluru.