Amazon and Flipkart Festive Sales 2026 See Record Non-Metro Demand

10 Oct 2026, 12:37 pm · 14h ago · 1 min read · YourStory

Ecommerce giants Amazon India and Flipkart reported record customer engagement during the opening phase of their annual 2026 festive sales. Amazon recorded over 440 million visits during the launch of its Great Indian Festival, with 72% of traffic originating from non-metro regions and orders placed from every Indian pin code. Flipkart saw 6.3 million concurrent users per minute at peak hours, with non-metro markets driving 60% of overall demand. Both platforms registered sharp increases in consumer electronics, premium smartphone purchases, and growing adoption of quick-commerce delivery options across Tier III towns.