Amazon, Flipkart Integrate Quick Commerce Into Annual Festive Mega Sales

9 Oct 2026, 3:27 pm · 1h ago · 1 min read · YourStoryNew

E-commerce giants Amazon and Flipkart have revamped their festive sale strategies by integrating quick commerce directly into their flagship shopping events. For the first time, Amazon incorporated Amazon Now to offer 10-to-15-minute deliveries supported by 800 micro-procurement centers across 120 cities, delivering items like iPhones within minutes. Similarly, Flipkart embedded its quick delivery service, Flipkart Minutes, into its main app while creating 2.5 lakh temporary jobs. The strategic shift signals a permanent transition from discount-driven wars to ultra-fast delivery and deep supply chain penetration across Tier II and III cities.