Amazon Launches Text Chat Shopping Feature Powered By Alexa

6 Nov 2026, 7:40 pm · 3h ago · 1 min read · TechCrunch AINew

Amazon has introduced a new conversational shopping feature that allows users to interact with Alexa via text messaging. The e-commerce giant announced that the text-based conversational shopping tool will roll out to millions of global users over the coming weeks. The feature enables shoppers to ask product queries, compare items, and receive personalized recommendations directly through text interfaces rather than voice commands alone. This launch follows Amazon's recent decision to block third-party AI assistant Muse, highlighting the company’s push to consolidate proprietary generative artificial intelligence tools across its core retail platform.