Amazon Rolls Out Alexa+ Assistant in India with Hindi Language Support

16 Sept 2026, 4:04 pm · 2h ago · 1 min read · TechCrunch AINew

Amazon has launched its next-generation artificial intelligence assistant, Alexa+, across India, making it accessible to all customers during an early access rollout. The updated assistant introduces native Hindi language support alongside English, significantly expanding accessibility for millions of regional users. Powered by generative AI models, Alexa+ delivers smarter, more contextual conversational experiences and enhanced execution of complex multi-step tasks across connected smart devices. The India launch underscores Amazon’s aggressive strategy to localize generative voice AI tools for multilingual Indian households while deepening user engagement in one of its largest digital markets globally.