Balaji Telefilms Partners with YouTube to Launch Five Original Shows

4 Sept 2026, 1:19 pm · 8d ago · 1 min read · YourStory

Balaji Telefilms, led by Joint Managing Director Ekta Kapoor, has partnered with YouTube to produce and launch five exclusive original shows spanning 200 episodes. Designed for digital-first audiences and filmed in 4K resolution, the lineup features titles like Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, and Kehne Ko Humsafar Hai Season 4. While Balaji retains intellectual property rights and creative control, YouTube will manage global distribution and monetization via advertising and brand integrations. YouTube recently recorded a reach of over 75 million connected TV viewers aged 18 and older in India.