Beauty Quick Commerce Platform Firi Secures $3 Million Seed Round

16 Sept 2026, 9:41 am · 6h ago · 1 min read · Entrackr

Amount

$3M

Lead

360 ONE Asset

Gurugram-based beauty and personal care quick commerce startup Firi has raised $3 million in a funding round led by 360 ONE Asset. The round saw participation from Better Capital, CRED founder Kunal Shah, and other angel investors. Founded in 2026 by former Uber India executives Vivek Madani and Karishma Rathaur, Firi curates products using AI review analysis and offers fast deliveries in Gurugram. The fresh capital will be used to expand its dark store network in Gurugram and add new categories including makeup and fragrances.