Beauty Quick Commerce Startup Firi Bags $3 Mn Seed Funding

16 Sept 2026, 10:46 am · 5h ago · 1 min read · Inc42

Amount

$3M

Stage

Seed

Lead

360 ONE Asset

Gurugram-based beauty quick commerce startup Firi has raised $3 million in a seed funding round led by 360 ONE Asset. The round saw participation from Better Capital, CRED founder Kunal Shah, and other angel investors. Founded in 2026 by former Uber India executives Karishma Rathaur and Vivek Madani, Firi delivers curated beauty products in nine minutes. The startup uses AI to analyse over 50 million reviews across social platforms to shortlist high-demand items. The fresh capital will be used to expand into makeup and fragrances and enhance AI discovery.