Boldfit Raises Over Rs 400 Crore in Series B Round

12 Oct 2026, 8:52 pm · 4h ago · 1 min read · Entrackr

Amount

$42M

Stage

Series B

Lead

Bharat Value Fund

Bengaluru-based direct-to-consumer sports and fitness brand Boldfit has raised over Rs 400 crore ($42 million) in a Series B funding round led by Bharat Value Fund, managed by The Wealth Company Alternates under Pantomath Group. Existing backer Bessemer Venture Partners also participated in the round. The startup, co-founded in 2018 by Pallav Bihani and Aasshna Guptaa, had previously raised $13 million from Bessemer and secured backing from cricketer KL Rahul. Boldfit plans to deploy the capital toward nationwide retail expansion, product innovation across its 400-plus portfolio, enhancing domestic manufacturing capabilities, and pursuing selective inorganic acquisitions.