Broadcasters Introduce Advanced 360-Degree Camera Tech for Cricket

31 Aug 2026, 6:47 pm · 12d ago · 1 min read · YourStory

Cricket broadcasting is deploying new visual technologies during the India-Afghanistan bilateral series in Delhi starting September 13. Broadcasters will introduce the 'Magic 360 Cam', which freezes live action and rotates across multiple angles to produce a Matrix-style effect. The broadcast will also feature 'Skel Track', a biomechanics tracking tool that maps player body movements during shots to provide technical depth for viewers. The innovations represent a growing trend of cinematic, data-led live sports broadcasting aimed at boosting audience engagement and offering fresh integration opportunities for advertising brands.