Coforge Introduces BridgeCX in Partnership With Pega and Mastercard

3 Nov 2026, 11:53 am · 2h ago · 1 min read · Analytics India MagazineNew

IT solutions provider Coforge has launched BridgeCX, an enterprise customer engagement solution developed in collaboration with Pega and Mastercard. The platform combines Pega’s Customer Decision Hub, which analyzes customer data to determine optimal engagement actions, with Mastercard’s Dynamic Yield personalization technology to deliver tailored interactions across websites, mobile apps, and other digital touchpoints. BridgeCX incorporates closed-loop adaptive learning to refine customer interactions based on real-time engagement outcomes. The rollout expands Coforge’s enterprise artificial intelligence portfolio, which also includes its CXNova agentic AI platform designed for automated, data-driven customer experience management across multi-channel environments.