D2C Beauty Brand Plum Crosses Rs 500 Crore Revenue in FY26

3 Sept 2026, 11:01 am · 9d ago · 1 min read · Entrackr

Bengaluru-based direct-to-consumer beauty and personal care brand Plum saw its revenue from operations rise 28% year-on-year to Rs 515 crore in FY26, up from Rs 402 crore in FY25. The company's total income reached Rs 529.3 crore, supported by Rs 14.3 crore in interest and mutual fund gains, while its profit nearly doubled. Founded in 2013, Plum generates all product revenue via its website and platforms like Amazon, Nykaa, and Flipkart. Total expenditure rose to Rs 481 crore, driven by advertising costs of Rs 184.4 crore and material procurement expenses of Rs 184.4 crore.