D2C Fitness Brand Boldfit Secures ₹400 Cr in Series B Round

12 Oct 2026, 5:57 pm · 3h ago · 1 min read · Inc42New

Amount

$41.8M

Stage

Series B

Lead

Bharat Value Fund

Bengaluru-based D2C fitness and sportswear startup Boldfit has raised ₹400 crore ($41.8 million) in Series B funding from Bharat Value Fund, a Category II AIF managed by Pantomath Group’s The Wealth Company Alternates. Founded in 2018 by Pallav Bihani, Boldfit offers athletic footwear, performance sportswear, and fitness equipment to over 2 crore annual consumers. The newly acquired capital will fund offline retail expansion, product innovation, domestic manufacturing capabilities, and selective strategic acquisitions. This fresh infusion brings Boldfit’s cumulative funding past ₹510 crore, following an earlier ₹110 crore investment from Bessemer Venture Partners.