D2C Skincare Brand Asaya Bags Rs 88 Crore at Rs 400 Crore Valuation

24 Aug 2026, 10:25 am · 19d ago · 1 min read · Entrackr

Amount

Rs 88 Cr

Lead

RPSG Capital

Bengaluru-based direct-to-consumer skincare brand Asaya has raised Rs 88 crore ($9.2 million) in a funding round comprising primary and secondary capital. The round saw participation from RPSG Capital, OTP Ventures, Huddle Ventures, Hyperscale Ventures, and 72 Ventures at a post-money valuation of Rs 400 crore. Founded in 2021 by Neeraj Biyani, Eeti Sharma, and Mandeep Singh Bhatia, Asaya specializes in science-backed skincare targeting hyperpigmentation and uneven skin tone in Indian skin types. The company plans to deploy the capital towards research and development, product portfolio expansion, offline and online distribution channels, and hiring new talent.