Evenflow Brands Partners With Reebok for Indian Fitness and Recovery Market

7 Sept 2026, 4:49 pm · 5d ago · 1 min read · Entrackr

Bengaluru-based house of brands Evenflow Brands has signed a licensing agreement with Authentic Brands Group to manufacture, market, and distribute Reebok’s sports, fitness, recovery, and adventure products in India. The deal extends Reebok's domestic footprint beyond apparel and footwear into adventure gear, support accessories, and inflatables across ecommerce, quick commerce, and offline retail channels. Concurrently, Evenflow reported turning EBITDA positive in FY26, posting Rs 53.06 crore in net sales, Rs 81.5 crore in gross merchandise value, and Rs 41.19 lakh in EBITDA, achieving an EBITDA margin of 0.8%.