Evenflow Brands Signs Deal To Expand Reebok's Non-Apparel Presence in India

7 Sept 2026, 5:53 pm · 5d ago · 1 min read · YourStory

Consumer brand aggregator Evenflow Brands has signed a licensing agreement with Authentic Brands Group to manufacture, market, and distribute Reebok products across India. The deal covers adventure gear, sports accessories, fitness recovery products, and inflatables, expanding Reebok's local portfolio beyond footwear and apparel. Footwear and clothing remain licensed separately under Aditya Birla Fashion and Retail. The partnership aims to capitalise on India's rising outdoor and fitness market, leveraging Evenflow's operational infrastructure to distribute specialised lifestyle and athletic products across domestic retail channels and e-commerce platforms.