
Startup
Food Pharmer Launches Direct-to-Consumer Food Brand Only What’s Needed
15 Oct 2026, 1:32 pm · 3h ago · 1 min read · YourStory
Health influencer Revant Himatsingka, widely known as Food Pharmer, has transitioned into entrepreneurship by launching his consumer food brand, Only What's Needed. Speaking at YourStory’s TechSparks event, Himatsingka highlighted the challenges of launching clean-label packaged foods after years of publicly calling out established FMCG brands for deceptive health claims. He noted that while Indian consumers are educated, health literacy remains low. Having previously given up a corporate career in the US to drive consumer transparency in India, his startup focuses on clear labeling and honest ingredient formulations.