FSSAI Issues Notices to Flipkart and BigBasket Over Misleading Ads

16 Oct 2026, 10:08 pm · 4h ago · 1 min read · Inc42

The Food Safety and Standards Authority of India (FSSAI) has issued show-cause notices to ecommerce platforms Flipkart, BigBasket, and manufacturer Gemini Edibles & Fats India for misleading advertisements. The regulator cited unpermitted health claims regarding Freedom Cooking Rice Bran Oil, including claims on cholesterol reduction. Additionally, Gemini allegedly sold products online without holding a valid Central Licence covering ecommerce activity. FSSAI is currently planning dedicated regulations for ecommerce, quick commerce, and cloud kitchens, which would mandate the display of expiry dates and batch numbers online, while holding digital platforms directly accountable for misleading manufacturer claims.