Google Expands AI Search Ads Globally As Core Ad Growth Decelerates

29 Oct 2026, 3:18 am · 2h ago · 1 min read · TechCrunch AINew

Google has announced the worldwide rollout of advertisements within its AI-powered search overviews, aiming to monetize generative search features across international markets. The expansion was revealed alongside Alphabet's third-quarter earnings report, which posted a 25% year-over-year revenue increase to $127.6 billion despite signs of deceleration in traditional core advertising growth. By integrating commercial sponsored links directly inside conversational generative answers, Google is actively shifting its primary revenue engine toward AI. The move enables global brands to bid for high-intent AI query placements while Alphabet safeguards its lucrative search advertising empire against rising genAI rivals.