Healthy Snacking Brand Troovy Raises ₹100 Cr Series B

27 Oct 2026, 6:00 pm · 2h ago · 1 min read · Inc42New

Amount

₹100 Cr

Stage

Series B

Lead

Fireside Ventures

Healthy snacking brand Troovy has secured ₹100 crore ($10.5 million) in a Series B funding round led by existing investor Fireside Ventures, with participation from Sharrp Ventures. Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, the D2C startup offers clean-label ketchup, chips, puffs, sauces, and pasta. Troovy plans to deploy the capital to expand manufacturing capacity, boost product research and development, and strengthen distribution across quick commerce and offline retail channels. The company also aims to expand its portfolio into namkeen, biscuits, and cookies by January 2027 while scaling its presence across Delhi NCR.