Indian D2C Brands Drive Growth In Men's Ethnic Wear Market

25 Aug 2026, 11:06 am · 18d ago · 1 min read · Inc42

India's men's ethnic wear market is experiencing a significant shift as direct-to-consumer brands expand beyond traditional occasional festive purchases. Younger consumers are increasingly adopting contemporary silhouettes, short kurtas, and versatile separates for casual and social events. Brands like Kolkata-based Kisah note that social media creators, short-form video content, and marketplace listings are driving consumer awareness around styling, fits, and fabrics. The diversification is prompting apparel startups across regional hubs to broaden product portfolios, target diverse price points, and cater to growing demand for complete, occasion-specific wardrobes throughout the calendar year.