Kids' Food Brand Troovy Bags ₹100 Crore Series B From Fireside Ventures

27 Oct 2026, 7:48 pm · 16h ago · 1 min read · Indian Startup Times

Amount

₹100 Crore

Stage

Series B

Lead

Fireside Ventures

Gurugram-based kids' food and snacking startup Troovy has secured ₹100 crore in a Series B funding round led by consumer-focused venture fund Fireside Ventures. Existing investor Sharrp Ventures and other institutional backers also participated in the transaction. The direct-to-consumer brand intends to deploy the newly acquired funds to enhance its research and development capabilities, scale in-house manufacturing infrastructure, and accelerate its collaborative Build Together operational model. Additionally, Troovy plans to broaden its nationwide distribution footprint across quick-commerce platforms and physical retail channels to meet the rising domestic demand for healthy children's snacks.