Kids’ Snack Startup Troovy Bags Rs 100 Crore Series B Round

27 Oct 2026, 6:14 pm · 2d ago · 1 min read · Indian Startup News

Amount

₹100 Cr

Stage

Series B

Lead

Fireside Ventures

Gurugram-based kids' healthy snacking brand Troovy has raised Rs 100 crore in a Series B funding round led by early-stage consumer fund Fireside Ventures. Existing investor Sharrp Ventures also participated in the fundraise. The direct-to-consumer brand intends to utilize the capital infusion to bolster its research and development initiatives, expand manufacturing infrastructure, and scale its omni-channel distribution footprint across key metropolitan markets in India. Troovy offers preservative-free, nutrition-focused snacks tailored for children. The fresh round will support product innovation, deepen market penetration, and reinforce supply chain operations amid surging demand for healthy packaged foods.