Meesho Posts 36% Surge in Rakhi Orders Driven by Non-Metro Towns

28 Aug 2026, 1:49 pm · 15d ago · 1 min read · YourStory

E-commerce marketplace Meesho recorded a 36% year-on-year rise in order volumes during the Raksha Bandhan festive season, alongside a 38% growth in gross merchandise value (GMV). Non-metro markets drove nearly three-fourths (73%) of total festive orders, led by Tier III and Tier IV towns like Dadri in Uttar Pradesh, which saw a 105% jump, followed by Nabarangapur, Kasganj, Dhamtari, and Nainpur. Prepaid transactions comprised 58% of purchases. Furthermore, the active seller base for Rakhi-related products jumped 72% year-on-year, showcasing sustained digital adoption and catalogue expansion among regional micro-entrepreneurs across India.