Meesho Targets Ads and Financial Services for Long-Term Monetisation

1 Nov 2026, 5:00 pm · 2h ago · 1 min read · Inc42New

E-commerce marketplace Meesho is shifting focus toward monetising its scale by expanding into advertising, consumer and seller lending, branded commerce via Meesho Mall, and content-led shopping. With 284 million annual transacting users and 1.13 million active sellers, the company expects advertising to become a significant revenue driver from FY28. In Q2 FY27, Meesho reported a 34% year-on-year increase in operating revenue to ₹4,119.9 crore, while net merchandise value grew 23% to ₹12,911 crore. Its contribution margin improved to 6% of NMV, indicating stronger underlying marketplace economics alongside its diversification efforts across Tier-2 and beyond markets.