Meta Deploys New AI Tools to Combat Exploitative Ads in India

8 Oct 2026, 12:37 pm · 2h ago · 1 min read · YourStoryNew

Meta announced the deployment of new AI tools, including large language models, to identify covert advertising directing users to child sexual abuse material off-platform. The company disclosed acting on 5.3 million pieces of violating content in India during the first half of 2026, with over 98% detected proactively before user reports. Globally, Meta actioned 33.2 million items between January and June. The social media giant noted that bad actors increasingly use benign-looking ads for signposting offsite violations, prompting Meta to expand investigations, disable associated accounts, and block illicit external web links.