Meta Introduces AI-Powered 'Your Algorithm' Customization Feature on Facebook

13 Oct 2026, 11:35 pm · 2h ago · 1 min read · TechCrunch AINew

Meta has launched an AI-powered personalization feature called Your Algorithm on Facebook, expanding a capability previously introduced on Instagram. The feature allows users to directly view, customize, and adjust the algorithmic signals determining their feed recommendations. By giving users explicit controls over their content curation parameters, Meta aims to enhance user agency and improve transparency around automated recommendation systems. The update enables individuals to fine-tune topic preferences, mute unwanted content categories, and reset behavioral tracking signals, marking a strategic shift toward user-guided artificial intelligence in social media feed delivery and platform engagement.