Meta Launches AI-Powered Business Agent for WhatsApp D2C Commerce

26 Oct 2026, 5:27 pm · 3h ago · 1 min read · YourStoryNew

Meta has introduced Meta Business Agent to transform WhatsApp into a 24/7 conversational storefront for direct-to-consumer (D2C) brands. Presented by Piyush Vaidya, Enterprise Sales Specialist for India at Meta, during TechSparks 2026, the tool enables businesses to answer customer queries, showcase product catalogues, and guide purchases directly within WhatsApp. The initiative targets friction points like high cart abandonment, where Meta notes 91% of shoppers drop off. For complex inquiries, conversations can seamlessly escalate to human agents, bridging product discovery, customer support, and direct commerce across Meta's messaging platform.