Meta Muse AI Assistant Surpasses 10 Million Users

22 Oct 2026, 2:44 am · 10h ago · 1 min read · TechCrunch AI

Meta announced during its third-quarter earnings report that its AI application, Meta Muse, has officially crossed 10 million active users. The company highlighted that consumers are predominantly utilizing the AI assistant for online shopping assistance and day-to-day personal productivity tasks. Muse assists users by discovering products, summarizing options, and streamlining digital workflows across Meta's broader ecosystem. The milestone reflects Meta's accelerating push to integrate consumer-facing generative artificial intelligence tools into daily user routines, competing directly with standalone AI assistants from OpenAI, Google, and Microsoft as conversational commerce gains momentum worldwide.