Nat Habit Raises ₹142.6 Crore in Series C Led by Trident Growth Partners

12 Oct 2026, 4:54 pm · 11h ago · 1 min read · Indian Startup News

Amount

₹142.6 Cr

Stage

Series C

Lead

Trident Growth Partners

Direct-to-consumer Ayurvedic personal care brand Nat Habit has secured ₹142.6 crore in a Series C funding round led by Trident Growth Partners. The capital injection will be used to expand the company’s offline distribution footprint across retail channels, introduce new Ayurvedic personal care product lines, and scale up its in-house manufacturing capabilities. Nat Habit manufactures natural skincare, haircare, and wellness products using fresh ingredients. The fundraise reflects sustained investor appetite for direct-to-consumer beauty and personal care startups in India that are transitioning into omnichannel models to drive long-term profitability and sustainable growth.