Nat Habit Raises ₹142 Crore in Series C Round

10 Oct 2026, 4:01 pm · 7h ago · 1 min read · Inc42

Amount

₹142 Cr

Stage

Series C

Lead

Trident Growth Partners

Direct-to-consumer personal care brand Nat Habit has secured ₹142 crore ($14.7 million) in an all-primary Series C funding round led by Trident Growth Partners. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures also participated, alongside new backers Physis Capital and Hero Family Office. Founded in 2019 by Swagatika Das and Gaurav Agarwal, the startup plans to use the capital to expand its offline presence from 20,000 to 200,000 retail stores over three years. Nat Habit also intends to enter modern trade, scale quick commerce operations, and introduce new categories like sunscreens and serums.