Nat Habit Raises Rs 142 Crore In Series C Round

11 Oct 2026, 7:30 am · 3h ago · 1 min read · YourStory

Amount

Rs 142 Cr

Stage

Series C

Lead

Trident Growth Partners

Ayurvedic personal care startup Nat Habit has raised Rs 142 crore in a Series C funding round led by Trident Growth Partners. The round also saw participation from existing investors alongside new backers Physis Capital and Hero Family Office. Founded in 2019, the direct-to-consumer brand plans to deploy the fresh capital to expand its product catalog, boost manufacturing capacity, and scale retail distribution across quick commerce and offline channels. In parallel, grassroots entrepreneurship gained momentum with the launch of district-level initiative ShuruKar in Patna and Uttar Pradesh approving its Startup Procurement Scheme 2026.