Nat Habit Secures ₹142 Crore Series C Led By Trident

10 Oct 2026, 6:13 pm · 4h ago · 1 min read · YourStory

Amount

₹142 Cr

Stage

Series C

Lead

Trident Growth Partners

Ayurvedic personal care brand Nat Habit has secured ₹142 crore in a Series C funding round led by Trident Growth Partners. Existing backers Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures joined the round, alongside new investors Physis Capital and Hero Family Office. Founded in 2019 by Swagatika Das and Gaurav Agarwal, the startup has reached an annualised gross revenue of ₹330 crore. Nat Habit plans to utilize the fresh capital to expand its product portfolio, boost in-house manufacturing, and scale offline retail distribution across Tier-II and Tier-III markets alongside quick commerce channels.