NDude Labs Leads $3M Series A in US Brand SuperMush

6 Oct 2026, 3:00 pm · 2h ago · 1 min read · EntrackrNew

Amount

$3M

Stage

Series A

Lead

NDude Labs

India and US-based healthcare investment firm NDude Labs has led a $3 million Series A funding round in US-based functional wellness brand SuperMush. Founded in 2022 by Alli Schaper and Brian Friedman, SuperMush produces wellness products infused with adaptogens, nootropics, and functional mushrooms, including Shilajit and Lion’s Mane gummies. The fresh capital will support product portfolio expansion, formulation research, and team scaling. SuperMush currently sells across 2,000 retail stores in the United States, including Target and Sprouts, alongside online marketplaces. This marks NDude Labs' latest cross-border investment following its backing of Nutriventia.