Netflix Posts Record Indian Subscriber Growth Driven by Flipkart Bundle

23 Oct 2026, 6:19 pm · 2h ago · 1 min read · Inc42New

Streaming platform Netflix achieved its highest quarterly paid net subscriber additions in India during the September quarter of 2026. The surge was propelled by its inaugural transaction-based loyalty partnership with e-commerce giant Flipkart and strong local programming. India revenue increased 18% year-on-year on an FX-neutral basis, while overall viewing hours climbed 24%. Co-CEO Greg Peters highlighted popular local titles, including daily reality series Lock Upp, Musafir Cafe with 9 million views, and Operation Safed Sagar with 11 million views, as key drivers behind sustained user engagement and falling subscriber churn across regional markets.