Nykaa Acquires Additional 24.2% Stake in Earth Rhythm for Rs 9.4 Crore

5 Sept 2026, 5:54 pm · 7d ago · 1 min read · YourStory

Amount

₹9.4 Cr

Stage

M&A

Lead

Nykaa

FSN E-Commerce Ventures, the parent company of omnichannel beauty retailer Nykaa, has completed the acquisition of an additional 24.2% stake in clean beauty brand Earth Rhythm for a cash consideration of up to Rs 9.4 crore. The transaction documents have been executed and equity shares have been credited to Nykaa's demat account following board approval on May 21. Founded by Harini Sivakumar, Earth Rhythm became a subsidiary of Nykaa after multiple funding tranches. The strategic buyout consolidates Nykaa's ownership in sustainable personal care as it scales omnichannel distribution across quick commerce and marketplaces.