OpenAI Launches Virtual Clothes Try-On Feature in ChatGPT

2 Oct 2026, 12:51 am · 4h ago · 1 min read · TechCrunch AI

OpenAI is rolling out shopping features for ChatGPT that enable users to virtually try on clothing and accessories. Users can upload their own photos to see how apparel fits and looks, expanding the chatbot's multimodal capabilities into digital commerce. The update also introduces a Favorites library, allowing users to save and curate products they find during their conversations. This move marks OpenAI's direct push into e-commerce integration, leveraging generative AI computer vision to enhance consumer shopping experiences and potentially opening up new monetization and affiliate discovery channels for the platform globally.