Performance Wear Brand ReplyAll Raises Rs 9.7 Crore Led by Sadev, Atom XVII

27 Oct 2026, 12:59 pm · 3h ago · 1 min read · Indian Startup News

Amount

Rs 9.7 Cr

Lead

Sadev Ventures

Bengaluru-based performance wear brand ReplyAll has raised Rs 9.7 crore in a fresh funding round led by Sadev Ventures and Atom XVII. Alongside the fundraise, the activewear startup announced the appointment of former PhonePe and Uber executive Harmind Singh as co-founder and Chief Marketing Officer. The direct-to-consumer apparel company focuses on technical athletic apparel and performance wear designed for Indian fitness enthusiasts. ReplyAll plans to utilize the newly raised capital to strengthen its product development, expand marketing operations, scale distribution channels, and enhance supply chain infrastructure to meet surging domestic demand for premium fitness wear.