Pernia’s Pop Up Shop Parent Files RHP For ₹680 Cr IPO

25 Aug 2026, 2:03 pm · 18d ago · 1 min read · Inc42

Amount

₹680 Cr

Stage

IPO

Purple Style Labs, the parent company of luxury fashion platform Pernia’s Pop Up Shop, has filed its Red Herring Prospectus for a ₹680 crore initial public offering. The issue is entirely a fresh issue of shares with no offer-for-sale component, reflecting a ₹20 crore increase from its original plan. The IPO opens for subscription on August 31 and closes on September 2, following anchor bidding on August 28. The company will use ₹371.1 crore for experience centre lease liabilities, ₹138.9 crore for marketing through FY30, and remaining proceeds for general corporate purposes.