Product Quality and Global Reach Drive Lasting D2C Brands: Ananth Narayanan

21 Oct 2026, 7:04 pm · 21h ago · 1 min read · YourStory

Speaking at YourStory’s TechSparks, BRND.ME Founder and CEO Ananth Narayanan stated that sustainable D2C brand building requires real product-market fit, strong cash flows, and patient execution rather than celebrity endorsements or rapid scaling. Narayanan emphasized that building lasting consumer brand loyalty typically takes seven to 15 years. He noted that emerging Indian brands should target overseas markets early by leveraging platforms like Amazon Global Selling and utilizing AI agents to understand international customer sentiment. He added that patient capital is increasingly accessible via acquisitions by FMCG majors like Unilever and P&G and future public listings.