Purple Style Labs IPO sees muted 8% subscription on Day 1

31 Aug 2026, 3:05 pm · 12d ago · 1 min read · Inc42

Amount

₹680 Cr

Stage

IPO

The initial public offering of Purple Style Labs, the parent company of Pernia’s Pop-Up Shop, saw a muted response with an overall 8% subscription on its opening day. Retail individual investors led demand by subscribing to 39% of their allocated portion, while non-institutional investors booked 4% and qualified institutional buyers subscribed to under 1%. The luxury fashion e-commerce firm aims to raise Rs 680 crore entirely via a fresh issue of shares, seeking a valuation of Rs 4,604 crore at the upper band. The public issue is scheduled to close on September 2.