R For Rabbit Scales Baby Care Portfolio To 450 SKUs

23 Oct 2026, 12:00 pm · 4h ago · 1 min read · Inc42

Ahmedabad-based baby care brand R for Rabbit has expanded its product portfolio to 450 stock keeping units, achieving an annual revenue run rate of ₹250 crore. Founded in 2014 by Kunal Popat and Kinjal Popat with initial personal savings of ₹40 lakh, the direct-to-consumer company initially launched with three baby gear items focused on strollers. The founders established the brand to address safety, design, and transparent pricing gaps in the Indian market. R for Rabbit manufactures products through safety-certified partners following strict quality control inspections and has gradually scaled across multiple baby lifestyle and gear categories.