Rapido, Flipkart, and Swish Challenge Swiggy and Zomato Food Duopoly

11 Oct 2026, 11:00 am · 4h ago · 1 min read · Inc42

India’s food delivery duopoly, Swiggy and Zomato, is facing emerging competition from three new rivals: Rapido’s Ownly, Swish’s marketplace Swish Go, and Flipkart’s pilot service Eat In. Rapido’s Ownly processes around 50,000 orders daily in Bengaluru and recently expanded into Hyderabad. Meanwhile, Swish is transitioning from quick food delivery into a broader restaurant marketplace, and ecommerce major Flipkart is testing food delivery in Bengaluru. The entrants aim to attract restaurant partners frustrated by high commissions on legacy platforms, though building long-term consumer retention remains a key hurdle against the established market leaders.