Razorpay Partners With OpenAI to Enable ChatGPT Ads for Indian Brands

5 Oct 2026, 5:05 pm · 4h ago · 1 min read · Inc42

Fintech major Razorpay has expanded its partnership with OpenAI to help Indian enterprises advertise on ChatGPT via its marketing platform, Razorpay Engage. The platform serves as the technology layer for ChatGPT Ads, assisting brands in structuring product catalogues, launching AI-managed campaigns, and optimising performance. An integrated AI agent monitors campaign context and makes automated adjustments with human oversight. Early enterprise adopters include Tanishq, Tata Neu, Fastrack, Traya, Shaadi.com, Axis Max Life, Palmonas, and NMIMS. The move positions Razorpay to capture emerging conversational commerce as consumer product discovery shifts toward generative AI assistants.