Razorpay Partners With OpenAI to Launch ChatGPT Advertising for Indian Brands

5 Oct 2026, 12:06 pm · 3h ago · 1 min read · EntrackrNew

Fintech major Razorpay has partnered with OpenAI to enable Indian businesses to run advertisements on ChatGPT via its marketing platform Razorpay Engage. The integration will help brands prepare product catalogues, structure data feeds, launch conversational campaigns, and track performance. Early enterprise adopters include Fastrack, Traya, Tata Neu, Tanishq, Shaadi.com, Axis Max Life, Palmonas, and NMIMS. The platform uses an AI agent to manage context-aware ad creation and optimization under human oversight. According to OpenAI India enterprise lead Nitin Bawankule and Razorpay COO Rahul Kothari, the partnership simplifies conversational product discovery for Indian brands.