Recur Club Launches ₹500 Crore Debt Fund for D2C Brands

7 Oct 2026, 6:21 pm · 11h ago · 1 min read · YourStory

Recur Club, a debt platform catering to startups and small enterprises, has launched a ₹500 crore fund dedicated to D2C brands for the current financial year. With an average ticket size of roughly ₹3 crore, the initiative aims to support 150 to 170 brands. The capital will help direct-to-consumer businesses address key festive season requirements, including inventory procurement and physical retail capacity expansion. By offering structured inventory financing and monthly rental models for equipment, Recur Club enables brands to convert capital expenditures into operational expenses without adding direct debt to balance sheets.