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Saurabh Mukherjea and Salil Desai Launch Book on Enduring Indian Companies
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Saurabh Mukherjea and Salil Desai Launch Book on Enduring Indian Companies

23 Aug 2026, 4:04 pm · 20d ago · 1 min read · YourStory

Authors and investors Saurabh Mukherjea and Salil Desai have co-written a new book titled The Art of Enduring: How Great Companies Turn Crisis into Opportunity, scheduled for release on September 14 under Penguin Random House India. The book analyzes how five major Indian firms—Bajaj Finance, Titan, Dr Lal PathLabs, Divi's Laboratories, and Tata Elxsi—navigated major disruptions between 2015 and 2025, including demonetisation, GST, and COVID-19. The authors studied India's 500 largest companies to highlight businesses that outpaced national GDP while generating annual returns on capital above 15% over 15 years.